How is Supademo different from Pendo for software adoption?
Supademo guides people through your product the way Pendo's in-app guides do, plus captures guided screenshot, HTML, sandbox, video and desktop demos and publishes each as a link for a release note or help center. Pendo reaches only people already signed in.
Feature comparison. Supademo leads on 6 of 6 of the features shown, out of 12 compared in full below.
Trusted by 200,000+ top operators and 3,000+ paying organizations
How does Supademo compare to Pendo?
Pendo instruments a product so you can measure and guide the people inside it. Supademo records that product so you can show it to people who are not inside it yet.
| Feature | Supademo | Pendo |
|---|---|---|
| Pricing and plans | ||
| Free plan | ✅ 5 demos, unlimited views | 🟡 Free to 500 monthly active users |
| Published paid pricing | ✅ From $38/mo per creator | 🟡 Quote only |
| Demo formats | ||
| Shareable demo link for people outside your product | ✅ Yes | ⛔️ No |
| Guided screenshot demos | ✅ Yes | ⛔️ No |
| Guided HTML demos | ✅ Yes | ⛔️ No |
| Recording and capture | ||
| Video and screen recording | ✅ Yes | ⛔️ No |
| AI | ||
| AI voiceovers (25+ languages) | ✅ Yes | ⛔️ No |
| Native in-product AI assistant | ✅ AI Command, workspace-wideAI Command, across your whole workspace | 🟡 AI answers usage questionsPendo AI answers questions about product usage |
| Delivery and analytics | ||
| Product analytics and unlimited session replay | ⛔️ No | ✅ Yes |
| Platform and support | ||
| Priced by | ✅ Creator seats | 🟡 Monthly active users |
| G2 ease of use | ✅ 9.3 / 10 | 🟡 8.2 / 10 |
| Works without an install script in your app | ✅ Yes | ⛔️ No |
Why do teams run Supademo next to Pendo?
Pendo's own developer guide names the prerequisite: an install script on every page of your application. Supademo starts from a recording instead.
Six demo formats against a guide layer
Pendo guides render on top of an instrumented application, so there is no capture step and nothing to export. Supademo records guided screenshot and HTML demos, video and screen recordings, desktop applications and mobile demos, then publishes each as a walkthrough.
Explore demo typesSupademo supports 6 of 6 recording formats: HTML, Sandbox, Screenshots, Video, Desktop and Figma. Pendo supports 0 of 6.
Reach the buyer before they are a user
Pendo's meter counts unique visitors active inside your app, a fair description of who it can reach. Supademo runs across the places people meet you first: a landing page, an outbound email, a help center article, a proposal. Most have not logged in.
See use casesCoverage across the customer journey. Supademo covers Marketing, Sales, Customer Success, Training and In-App Adoption. Pendo covers Customer Success and In-App Adoption.
Customer journey coverage
One AI engine, in the product and in your agent
AI Command runs over 80 actions inside Supademo, and the same engine answers Claude and ChatGPT over MCP, so an agent can retitle and translate a whole demo library with every write held for approval. Pendo's MCP queries your product data rather than building anything.
Explore AI featuresAI capabilities. Supademo: In-product AI, MCP for your agent, Approval on writes, Translation and Voice clone. Pendo: Leo answers usage questions, MCP that queries and Product analytics.
AI creates content
Pendo AI
Creator seats instead of monthly active users
Pendo combines the functionality you pick with the monthly active users you track, so a good quarter raises the bill by itself. Supademo charges for the people building demos, from $38/mo per creator, and every viewer is free.
See plansSupademo: Per creator seat. Pendo: Per monthly active user. Your bill tracks creators, not traffic
What do users say about Supademo?
Reviews from G2, Reddit, and teams who use Supademo weekly for product walkthroughs across marketing, sales, onboarding, and customer education.
Supademo on G2
Pendo on G2
Why teams choose Supademo for interactive demos
“Route Hub is like a DAP with a plus, a showcase within a hub that has its own tabs, and you can brand it.”
“I just told them that, you know, we do this for, let's say we do a video for, let's say, eight hours. And with a tool like Supademo, probably I'll be able to do that in half an hour, even less.”
“The automated step copy using AI is fantastic, as are the voice capabilities, including cloning. The Chrome extension is impressively easy to use, offering interactive demos, videos, and screenshots all in one tool. I haven't seen that in other tools.”
“The ability to create both one-off, support-focused demos and detailed showcases for different personas and workflows is really powerful.”
Should you choose Supademo or Pendo?
Pendo answers what people did once they were inside your product. Supademo shows the product to people who are still deciding whether to go in. Neither replaces the other.
Choose Supademo
Training
Walk new hires through an SOP in 25+ languages, and see who finished
Customer Success
Answer the repeat questions with a walkthrough in the help center, and keep it current as the product changes
Customer Education
Build a module learners click through in your academy, in 25+ languages, and see where they drop off
Marketing
Embed a demo on the landing page so visitors try the product before booking anything, and capture the email at that moment
Free plan available. No credit card required.
Start freeAnalytics, guides and session replay
Choose Pendo only if...
- Measuring product usage is the main job: funnels, paths, retention and a full event history back to the day the script went in
- You want product analytics, unlimited session replay and in-app guides from one vendor, instrumented once
- You need NPS, PMF and CSAT sentiment, feature requests and in-app plus email journeys closed inside a single system
- You are tracking how your own AI agents get adopted, and want that next to the rest of your product data
Still deciding between Supademo and Pendo?
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What Supademo can do that Pendo can't
Guided screenshot and HTML demos, desktop app capture, AI voiceovers with voice cloning, and demo hubs that open for anyone.
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Common questions about Supademo vs. Pendo
How Supademo and Pendo compare on demo formats, pricing model, setup effort, and audience.
Is Supademo better than Pendo for interactive product demos?
For interactive demos, yes. Supademo captures your product in six formats and publishes each as a link with AI voiceovers, branching, and step-level drop-off. Pendo's guides render inside an instrumented application, so there is no standalone demo to send to somebody who has never signed up.
How does Supademo pricing compare to Pendo's MAU-based pricing?
Supademo bills per creator from $38/mo, so the invoice tracks how many people build demos and viewers are always free. Pendo combines chosen functionality with the number of monthly active users you track. Its paid tiers are quote-only. See Supademo pricing for the full tier list.
Can Supademo do in-app guides and product analytics like Pendo?
Not to Pendo's depth, and we would not pretend otherwise. Supademo reports how far viewers get through a demo, step by step, and you can embed demos inside your product. Retroactive event history, funnels, cohorts and unlimited session replay are what Pendo is built for.
What can Supademo do that Pendo can't?
Capture and publish a demo. Supademo records guided screenshot demos, guided HTML demos, video and screen recordings, desktop apps, Figma designs, and mobile demos, then ships them as links with AI voiceovers, voice cloning, branching, lead capture, and demo hubs.
Why do teams use Supademo and Pendo together?
Because they cover opposite halves of the funnel. Pendo tells a product team what happened after signup and guides users through it. Supademo is what marketing and sales send before signup, and what customer success sends when a feature ships. Running both is common and rarely a conflict.
Does Supademo have a better free plan than Pendo?
It is a different shape rather than a strictly bigger one. Pendo Free is genuinely free forever up to 500 monthly active users, with Pendo branding on its surveys and roadmaps. Supademo Free gives you 5 demos with unlimited views and no cap on how many people watch them.
Is Supademo or Pendo better for pre-signup product education?
Supademo, clearly. Pendo needs its script running in an application the person has already reached, so it starts working at signup. Supademo publishes a walkthrough as a public link you can embed on pricing pages, drop into cold outreach, or attach to a proposal before any account exists.