Clearbit Interactive Demo
Clearbit is a B2B data enrichment platform that appends firmographic and demographic information to contact and company records using an API or native integrations. It was acquired by HubSpot in 2023 and is now offered as HubSpot Breeze Intelligence for HubSpot customers.
What is Clearbit?
Clearbit is a B2B data enrichment service that allows sales and marketing teams to automatically fill in missing information on contact and company records. Given a business email address, Clearbit's API returns data points like job title, company size, industry, estimated revenue, technology stack, and social profiles. This enrichment happens in real time, meaning records can be populated the moment a prospect submits a form or is added to a CRM.
The platform includes several distinct products. Clearbit Connect is a Gmail plugin that surfaces enrichment data on email contacts directly in the inbox sidebar. Clearbit Reveal identifies anonymous website visitors by matching their IP address to company data, providing sales teams with a list of companies browsing the site even without form submissions. Clearbit Prospector allows outbound teams to build targeted contact lists filtered by firmographic criteria.
HubSpot acquired Clearbit in 2023 and has since rebranded the functionality as HubSpot Breeze Intelligence for customers using HubSpot's CRM. Standalone Clearbit products remain available for non-HubSpot users.
How to get started with Clearbit
- 1
Sign up and get your API key
Create an account at clearbit.com and navigate to the API section to retrieve your API key. This key is what you will use for all programmatic enrichment requests.
- 2
Test the enrichment API with a known email
Make a test call to the Enrichment API using your own business email address. Review the response to understand which data fields are returned and which are null for your domain.
- 3
Install Clearbit Connect in Gmail
Install the Clearbit Connect Chrome extension from the Chrome Web Store and authenticate with your Clearbit account. Open any email from a business contact and verify the sidebar populates with company and contact data.
- 4
Connect to your CRM or marketing automation platform
Follow the integration guide for your specific CRM, whether HubSpot, Salesforce, or another platform. Configure which record types and fields should receive enrichment data and set the trigger for when enrichment runs.
- 5
Set up Reveal for website visitor identification
Add the Clearbit JavaScript snippet to your website. Configure which IP ranges to exclude (such as your own office) and connect the data to your CRM or Slack so sales reps get real-time notifications when target accounts visit key pages.
Explore more Clearbit guides
Step-by-step interactive demos and tutorials for Clearbit.
Who is Clearbit most useful for?
Clearbit is most useful for B2B sales and marketing teams that rely on CRM data quality to run effective outbound campaigns or trigger-based workflows. Demand generation teams use it to shorten lead forms by pre-filling fields from enrichment data, which increases form conversion rates. SDR teams use Clearbit Prospector to build targeted account lists filtered by specific employee count ranges, technology usage, or geographic markets.
Marketing operations teams integrate the API directly into their marketing automation platform to segment leads at the moment of conversion. If a contact comes from a company with over 500 employees and uses Salesforce, they can be routed to an enterprise nurture sequence automatically rather than waiting for a sales rep to manually research and reclassify the record. This kind of real-time segmentation is difficult to replicate with manual enrichment.
For teams demonstrating data enrichment workflows to stakeholders or prospects, Supademo makes it easy to build interactive walkthroughs of CRM workflows showing how Clearbit-enriched records flow through sales processes. This is particularly useful when aligning sales and marketing teams on how lead scoring and routing will work before a full integration is deployed.
Alternatives to Clearbit
Clearbit competes with B2B data providers that differ in database size, pricing model, and depth of CRM integration.
ZoomInfo maintains one of the largest proprietary B2B contact databases, making it suited for enterprises running high-volume outbound programs. Contracts are annual and often expensive, which makes it a harder fit for smaller teams compared to usage-based enrichment tools.
View demo →
Apollo combines a B2B contact database with email sequencing and dialer functionality, making it a more complete outbound sales tool than Clearbit alone. Its pricing is more accessible than ZoomInfo and includes a free tier with limited monthly credits.
View demo →
Clay connects to dozens of data providers simultaneously and uses AI to clean and combine the results into a single enriched row. This waterfall enrichment approach often fills more fields than any single provider, though it requires more setup than a direct API integration.
View demo →
Lusha focuses on direct phone numbers and verified emails for individual contacts, surfacing data via a browser extension on LinkedIn profiles. It targets individual contributors rather than marketing operations teams building enrichment pipelines.
FAQs on Clearbit
Commonly asked questions about Clearbit. Have more? Reach out and our team will be happy to help.
What data does Clearbit provide for enrichment?
Clearbit provides firmographic data like company size, industry, revenue range, and location, alongside contact-level data like job title, seniority, and social profiles. It also returns technology stack information for companies, showing which tools a prospect's company currently uses.
Is Clearbit now part of HubSpot?
Clearbit was acquired by HubSpot in 2023 and its enrichment capabilities are now offered as HubSpot Breeze Intelligence within the HubSpot platform. Standalone Clearbit products continue to be available for companies that do not use HubSpot as their CRM.
What is Clearbit Reveal?
Clearbit Reveal identifies anonymous website visitors by matching the visitor's IP address against Clearbit's company database. Rather than showing individual identities, it returns company-level data, meaning sales teams can see which organizations are visiting the site without those visitors submitting any form.
How does Clearbit Connect work in Gmail?
Clearbit Connect works in Gmail as a browser extension that adds a sidebar panel displaying enrichment data on any email contact. When you open an email, the extension automatically looks up the sender's business information and surfaces job title, company details, and contact data without leaving the inbox.
How does Clearbit compare to ZoomInfo?
Clearbit compared to ZoomInfo tends to have a stronger API-first approach suited to marketing automation workflows, while ZoomInfo provides a larger proprietary contact database for outbound prospecting. ZoomInfo is generally more expensive and targets enterprise sales teams with large outbound programs. See the ZoomInfo interactive demo for a direct comparison.
Can Clearbit integrate with Salesforce and HubSpot?
Clearbit integrates natively with both Salesforce and HubSpot, automatically enriching records as they are created or updated. For HubSpot users specifically, Breeze Intelligence is the native integration path. Salesforce users can install the Clearbit managed package to enable real-time enrichment within the CRM. Explore the Clearbit interactive demo to see the enrichment workflow.