Integrations

The Integrations Tab

Integrations live at the workspace level and are managed from the Integrations tab in your Supademo settings.

This page is the control panel for connecting Supademo to the rest of your stack. Rather than configuring integrations inside individual demos, everything here applies across the workspace.

Integration Categories

You'll notice that integrations are grouped by what they're used for.

Some integrations focus on CRM and lead tracking. For example, HubSpot, Salesforce, and Marketo allow Supademo to send viewer engagement and demo interaction data directly into your CRM or marketing automation platform. This makes it possible to see who viewed a demo, how they interacted with it, and tie that activity back to known contacts.

Other integrations focus on analytics. Tools like Google Analytics and Google Tag Manager let you track demo views, engagement, and conversions alongside the rest of your website or product analytics. This is especially useful when Supademos are embedded on marketing pages or used in campaigns where attribution matters.

You'll also see automation and communication tools. Zapier allows you to push Supademo events into custom workflows, such as notifying a system when a demo is viewed or completed. Slack can surface engaged viewers or high-intent activity directly into a channel, so teams can respond quickly without checking dashboards.

Managing Integrations

Each integration card shows its status at a glance. If an integration is connected, you'll see the option to disconnect. If it's not yet enabled, you'll see a Connect button. Clicking into any integration walks you through authentication and setup.

Choosing What to Connect

Not every team needs every integration. The goal here is not to connect everything, but to connect what supports how your demos are actually used. Sales teams typically start with CRM and Slack. Marketing teams usually care about analytics and automation. Support and enablement teams may not need integrations at all.

The key idea is that integrations help Supademo fit naturally into existing workflows. They reduce manual tracking, improve visibility, and make demos easier to act on.

What's Next

In the next lesson, we'll look at how engagement data flows once integrations are enabled and how to use that data to understand demo performance.

In the next lesson, we'll move out of integrations and into general workspace settings, including how to manage members, roles, and access across your Supademo workspace.