Vidyard and Loom are two of the biggest names in the video communication game, each built for slightly different crowds and use cases.

• Loom is your go-to for quick, simple, internal video messaging and team communication.
• Vidyard leans into the sales and marketing space, packed with deeper analytics and integrations that scale with your GTM needs.

Ready to see which video tool drives real impact for your 2025 goals? Let’s break down Vidyard vs. Loom.

TL;DR

Vidyard vs. Loom: Feature comparison

Recording capabilities

Loom makes recording your screen or webcam ridiculously easy. The interface is straightforward: hit record, capture, and share.

Loom supports up to 4K video quality on paid plans, which is a huge plus for crystal-clear visuals. Plus, Loom’s ability to trim and stitch clips quickly means no more reshooting whole videos if you mess up a segment.

On Reddit, users rave about Loom’s no-fuss recording, calling it the easiest screen recorder for async communication.

Vidyard offers solid recording too, with native 1080p for all plans and 4K on the desktop app. But it’s Vidyard’s interactive video features that stand out here. Want your viewer to enter their email before watching? Mid-video quizzes? Interactive CTAs? Vidyard’s your guy. This is a big reason it’s popular for sales outreach.

Vidyard users on G2 praise the ability to make videos part of the sales funnel with killer engagement features that Loom just doesn’t have.

However, some users have reported that Vidyard's browser extension may not function correctly on certain webpages, especially those that are part of the browser application (like settings pages). Sometimes, this causes recording issues.

Editing features

Here’s where the gap widens. Loom offers basic editing: trimming clips, editing via transcript (which is super slick), and AI-driven filler word removal. These features speed up video polishing, especially for internal comms or quick tutorials.

A Capterra reviewer highlights Loom’s AI transcript editor as a game-changer for quick edits, but cautions against Loom's video editing and post-production capabilities.

Vidyard kicks it up several notches with advanced overlays, adding CTAs, email gating, and interactive elements. You can personalize videos with scripts and avatars, making each outreach feel custom.

However, this power comes with a steeper learning curve and a more complex UI.

Users have found the UI non-user friendly and difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.

They have also described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.

As per TrustRadius, Vidyard users appreciate all the bells and whistles but sometimes find the editing interface clunky.

Sharing

Loom keeps sharing super straightforward. You get a link, share it anywhere, download a Loom video, and can build video libraries accessible across your team.

You can also embed a Loom video in an email following the Supademo tutorial below.

To embed a Loom video in Google Slides, all you need to do is ensure your video is public or has the correct sharing permissions set. Then, copy the video link or embed code. It's that simple! Branding customization lets you add logos and tweak colors, great for keeping things professional.

A LinkedIn post by Anu Bhardwaj, President at Atlassian, notes Loom’s simplicity makes sharing painless.

Daniel Moskowitz also celebrates Loom for sending video messages to prospect and doing overviews for clients effortlessly.

Vidyard’s sharing game is tailored for sales and marketing. You get landing pages with full branding control, email gating for lead capture, and deep CRM integrations. This makes it perfect for salespeople who want to track engagement and nurture leads.

Vidyard gets kudos for "conversion-driven sharing options” and “awesome CRM tie-ins” from the G2 community.

AI capabilities

Both platforms have hopped on the AI bandwagon, but Loom’s AI tools are called out as more practical. Loom auto-generates titles and summaries, removes silences and filler words, and helps you polish videos in minutes.

Loom automatically breaks videos into chapters based on the context of the transcript. These chapters appear below the video and in the player timeline, allowing viewers to jump directly to relevant sections.

Loom’s AI can also identify and extract actionable insights from video content, automatically generating tasks or action items.

Loom supports AI-generated captions and real-time transcription in over 50 languages, making videos more accessible. Upcoming features include auto-add CTA buttons, thumbnails, AI-powered talking points, transcript editing, and more.

G2 reviewers praise Loom’s AI as “actually useful, saving me tons of editing time.”

Vidyard’s AI powers script generation, voice cloning, and even AI avatars for ultra-personalized outreach. It also analyzes sentiment and viewing behavior to optimize follow-ups. The downside? Some users find Vidyard’s AI tools more complex and less intuitive. No wonder Vidyard’s AI gets mixed reviews on G2.

Integrations and workflows

Loom plays well with collaboration tools like Slack, Notion, Google Docs, and Zoom, which makes it perfect for internal teams and asynchronous workflows.

Loom users highlight how easy it is to share videos in Slack and email on G2, but some users report that its integrations are limited, which force them to seek Loom alternatives.

Vidyard shines here with deep integrations across CRMs and marketing automation platforms like Salesforce, HubSpot, Marketo, and Salesloft. This integration makes Vidyard a workflow powerhouse for GTM teams needing data-driven video campaigns.

Many Capterra reviews praise Vidyard’s seamless CRM connections, calling it "the only video tool that really fits into our sales stack."

One user on Capterra, however, complained that Vidyard's integration with your email account (Outlook or Gmail) is buggy.

Vidyard vs. Loom: Pricing

Loom's pricing is far more affordable for small teams or individual users who want solid video tools without breaking the bank. Vidyard’s pricing, on the other hand, reflects its enterprise-grade capabilities. Higher cost, but deeper sales and marketing features.

Vidyard vs. Loom: Pros and cons

The challenges with traditional videos in modern GTM

Let’s face it: Traditional videos are great for explaining stuff, but they often fall flat when it comes to engaging prospects, customers, or even internal teams. Long, static videos can get boring. People tune out or skim through them.

Sales, marketing, customer success, and onboarding teams all face this struggle. You send a demo video, but can’t track how much was actually watched. You can’t ask your viewer questions or tailor the experience on the fly. Worse, making edits means re-recording whole sections, which wastes time and effort.

And that's where Loom alternatives like Supademo can help.

Supademo seriously ups your game in a few big ways:

1. It hooks viewers better. Interactive demos keep people engaged way longer than just watching a regular video.

2. People remember more because they can click around and learn at their own pace instead of zoning out.

3. The demos look sharp and professional, way beyond simple screen recordings that feel basic.

4. You get deep insights with Supademo's advanced analytics, so you know exactly where viewers lose interest or dive deeper. You can evaluate and improve the performance of your guided product demos by tracking viewers, engagement, and completion rates by demo and time-period.

5. Plus, it’s flexible. You can pick HTML capture or video demos depending on what fits your style.

Use interactive videos to drive better results

Alright, imagine if your videos weren’t just videos — they were interactive playgrounds. Instead of passively watching, your prospects, customers, or teammates get to click, choose, and engage.

Reportedly, interactive videos boost engagement by 7x over traditional videos. You can embed forms, calendars, or gated content right inside. It’s like turning your video into a mini-app.

And guess what? Most modern GTM teams aren’t just sticking to old-school videos anymore. They’re combining the ease of Loom’s quick recording with platforms like Supademo to build interactive demos that can be updated instantly without re-recording.

You simply upload the video file to Supademo and use its editor to overlay interactivity, personalize the experience, and add elements like annotations or branching paths. This workflow is a key advantage for creators looking to repurpose existing video assets and boost viewer engagement without additional recording effort.

This means more personalized outreach, faster onboarding, and better customer success stories. All trackable, all measurable. 😊

Why not consider an interactive demo tool that gets 3x conversions instead?

Vidyard and Loom both bring serious value, but your choice boils down to what you really need. If you want quick, clean, and affordable internal videos with smart AI editing, Loom’s your buddy. If your focus is on sales and marketing with rich interactivity, detailed analytics, and deep CRM integration, Vidyard’s the powerhouse to bet on — just be ready for the price tag and learning curve.

But don’t forget: as video content evolves, adding interactivity is the secret sauce to boost engagement and conversion across the board. The future isn’t just about watching videos — it’s about experiencing them.

For teams ready to level up, Supademo offers a seamless way to create, share, and track interactive demos that plug right into your GTM stack, no coding needed.

If you want to combine the best of both worlds, Loom’s simplicity and Vidyard’s interactivity, Supademo is designed exactly for that.

Here’s what Beehiiv, a Supademo customer, recently said:

Ready to take Supademo for a spin? Join over 10,000 users across 75 countries who have built tens of thousands of Supademos – all in just a few minutes.