Fredo Tan

Head of Growth

Fredo Tan is the Head of Growth at Supademo. Previously, he led growth at ProtoPie, where he implemented product-led growth (PLG), built the GTM teams, and scaled revenue from $0 to $X.XM ARR.

9 articles

All articles

Comparison of 6 best HowdyGo alternatives for interactive demos

6 Best HowdyGo Alternatives in 2026 (Tested & Compared)

Comparing 6 HowdyGo alternatives with real pricing, features, and honest trade-offs. Find the right demo tool for your team.

Fredo TanJul 27, 2026

12 Best Video Tutorial Software in 2026 (Tested & Compared)

You need a video tutorial, and you needed it last week. Maybe it is for onboarding new customers who keep filing the same support tickets. Maybe it is for training employees on a workflow that changes every quarter. Or maybe your product team just shipped a feature and nobody knows how to use it. The tool you pick determines whether that tutorial gets made in 20 minutes or 2 days. According to Wyzowl, 89% of businesses now use video to market, train, or sell. And a Content Marketing Institute report found that 96% of B2B companies plan to use video product demos in their content strategy. The demand is not slowing down. I tested each tool on this list for recording quality, editing flexibility, ease of sharing, pricing fairness, and how well it fits B2B use cases like customer success, product onboarding, and employee training. This guide breaks down the 12 best video tutorial software options in 2026 so you can pick the right one without second-guessing.

Fredo TanJun 24, 2026

Self-Serve Demos: Ultimate Guide for 2026

Self-serve demos: Why B2B buyers want to try before they talk

TL;DR Buyers are not avoiding sales. They are avoiding sales before they have enough product context to know if the call is worth taking. The biggest leak is the active evaluator: the buyer checking pricing, integrations, security, or competitors, but not ready to book a demo yet.

Fredo TanMay 7, 2026