New in April 2026: Account Analytics, Offline Demos, MCP, Route Hub & AI Demo Agents

April was one of our biggest months yet. We shipped six major features designed to help go-to-market teams deliver more personalized, flexible, and data-driven demo experiences.

Here's everything that's new in Supademo this month.

Track Analytics by Specific Viewers and Accounts

You can now track demo analytics by both individual viewers and company accounts across Supademo.

Previously, analytics were centered around individual demos: you could see who viewed a specific demo, how far they got, what they clicked on, and where they dropped off. Now, you can zoom out and understand the full engagement journey across your entire content library.

At the viewer level, you can see every demo a specific person has engaged with historically. At the account level, you can see aggregated engagement across an entire company, including all unique viewers associated with that account.

This is especially valuable for multi-stakeholder deals. For example, if your champion interacts with five product demos, a technical evaluator views a sandbox, and someone from leadership opens an ROI-focused demo, Supademo now bundles that engagement together at the account level.

The result: better context on buyer intent, easier multi-threading across stakeholders, and a clearer view of how interest is spreading within an account.

Offline Demos for Field Readiness

You can now download Supademos for use in environments where internet access is limited, unreliable, or completely unavailable. This works across videos, HTML demos, sandboxes, and more.

The primary use case is field readiness. Whether your team is presenting at a conference, hosting a booth, running an onsite sales meeting, or leading a workshop, you no longer need to depend on venue Wi-Fi or a guest network to deliver a polished demo.

For example, a sales rep can walk into an enterprise conference with a demo pre-downloaded and still deliver the full interactive experience, even if the internet cuts out mid-presentation.

The benefit: confidence. Your team can show up prepared, deliver a smooth experience, and keep the conversation moving without worrying about connectivity.

Supademo MCP: AI-Powered Demo Workflows

Supademo now supports MCP (Model Context Protocol), letting you connect Supademo to AI tools like ChatGPT, Claude, and other MCP-compatible environments. With MCP, you can create, customize, and manage demo content using natural language.

In practical terms, this helps teams move faster and personalize demos at scale and programmatically. Here are a few examples:

• Sales reps can personalize demos for specific prospects and generate tracking links using simple natural language prompts.
• Product marketers can update demo messaging, voiceovers, and text without starting from scratch by using their own LLM context and guardrails.

The key benefit is speed and scale. MCP brings Supademo into the AI workflows your team is already using, making it easier to turn existing content into highly relevant, personalized demo experiences.

Route Hub: Personalized Demo Journeys from a Single Link

Route Hub lets you turn one shared link into a personalized demo journey. Instead of sending every viewer to the same generic demo, you can let them choose what matters most, such as their role, use case, industry, pain point, or stage in the buying journey.

Based on their selection, Route Hub routes them to the most relevant content, whether that's a collection of demos, videos, PDFs, or another resource.

This is especially useful for:

• Marketing teams building campaign hubs
• Sales teams sharing tailored follow-up content
• Customer success teams creating role-based onboarding paths

The result: every viewer finds the right content faster, without your team manually creating and managing dozens of separate links.

Webhooks for Go-to-Market Automation

We've added webhook support for key events including lead captured, demo viewed, demo completed, and showcase viewed. This makes it straightforward to connect demo engagement data with the systems your team already uses.

For example, when a lead completes a demo, you can automatically:

• Trigger a Slack notification for the account owner
• Create a follow-up task in your CRM
• Update lead scoring in your marketing automation platform

Demo engagement data no longer has to sit in a silo. Webhooks let it trigger the right next step automatically, whether that's a sales follow-up, a marketing workflow, or a customer success motion.

AI Demo Agents: Now Available for Select Customers

We're excited to announce that AI Demo Agents are now available for select customers.

The problem today is familiar: most buyers land on your site, have questions, want to try your product, only to hit a "book a demo" form. Then they wait. Sometimes for hours, sometimes for days. By the time someone follows up, they've already moved on, forgotten the context, or started evaluating a competitor.

On the flip side, sales and solutions teams are limited by bandwidth. They can only run so many discovery calls, answer so many repeat questions, and deliver so many early-stage demos in a day.

AI Demo Agents change that dynamic. Just like your best AE, an agent can be trained to:

• Run structured discovery and qualify visitors in real time
• Understand what each buyer cares about and answer product questions
• Guide visitors to the most relevant demo, video, resource, or next step, all automatically
• Measure buyer intent based on conversation and engagement signals
• Summarize every interaction with a clear transcript, key takeaways, and recommended next steps

Think of it as a smarter way to deliver personalized product experiences 24/7, in any language, without forcing every buyer to wait for a human interaction.

The benefit: faster education, better qualification, and fewer repetitive early-stage conversations, all while giving your team the context they need to follow up with confidence.

Try It Yourself

We've been shipping fast and staying focused on helping your team deliver more flexible demo experiences, personalize every journey, and turn engagement into action.

You can try interactive demos of all these features right here in this post, or find step-by-step guidance in our docs. If you're interested in AI Demo Agents, reach out to request a demo.