Joseph Lee

Joseph Lee

Co-Founder & CEO

Joseph is the CEO and co-founder of Supademo, building AI-driven interactive demo tooling used by 100,000+ founders, marketers, and operators to accelerate product understanding and sales. He’s a two-time startup founder passionate about zero-to-one product building and remote-first company culture.

142 articles

All articles
The rise of AI demo agents, a founder's take on new B2B SaaS demo motion

AI Demo Agents: A Founder's POV On New B2B SaaS Demo Motion

TL;DR: B2B buyers don't want to fill a form and wait for a rep — they want product clarity now. AI demo agents close that gap by guiding buyers through your product before sales gets involved. The category is splitting into two approaches: curated agents (grounded on approved demos and content, the approach behind Supademo's AI Demo Agent) and live agents (controlling a real browser in real time). The right choice depends on how much narrative control you need.

Joseph Lee
Joseph LeeMay 11, 2026
mcp server header

Announcing Supademo's MCP Server

Supademo MCP gives AI agents access to your Supademo workspace so you can update hotspots, rewrite voiceovers, replace steps, generate trackable links, and scale demo workflows faster.

Joseph Lee
Joseph LeeApr 20, 2026
How to Make a SaaS Product Demo Video With AI

How to Make a SaaS Product Demo Video With AI

A step-by-step guide to planning, recording, and launching a SaaS product demo using AI, from a team that's helped 150,000+ marketers and founders create demos.

Joseph Lee
Joseph LeeMar 31, 2026
Top 5 Navattic Alternatives & Competitors (2026 Guide)

Top 5 Navattic Alternatives & Competitors (2026 Guide)

In the market for a better interactive demo solution? Use this comprehensive guide to discover the leading 5 Navattic alternatives and competitors. Understand how interactive product demos can help...

Joseph Lee
Joseph LeeMar 24, 2026
How Supademo uses Supademo for Demo Automation

How Supademo uses Supademo for Demo Automation

Supademo now serves over 100,000 professionals worldwide. And we practice what we preach. Here's exactly how we use Supademo across every function of our business.

Joseph Lee
Joseph LeeJan 16, 2026
New on Supademo: Demo Hubs that Scale In-App Guidance

New on Supademo: Demo Hubs that Scale In-App Guidance

When’s the last time you didn’t dismiss one of those clunky, intrusive product tour popups? We’ve all been there. You sign up for a new product and bam, you get hit with a walkthrough that interrupts...

Joseph Lee
Joseph LeeOct 20, 2025