Skip to content
Joseph Lee

Joseph Lee

Co-Founder & CEO

Joseph is the CEO and co-founder of Supademo, building AI-driven interactive demo tooling used by 200,000+ founders, marketers, and operators to accelerate product understanding and sales. He’s a two-time startup founder passionate about zero-to-one product building and remote-first company culture.

156 articles

All articles
Top Arcade Software Alternatives & Competitors

Compare 7 Best Arcade Alternatives in 2026

Arcade moved HTML capture, collections and custom links to Enterprise in 2026. Compare 7 Arcade alternatives on demo formats, AI, CRM sync and more.

Joseph Lee
Joseph LeeNov 11, 2026
Full teardown of the onboarding playbook behind Supademo, a $4M ARR SaaS

The $4M SaaS Onboarding Playbook: Every Screen, Step & Metric

We grew Supademo past $4 million ARR and 200,000 users, then analyzed 20,000+ signups to find which behaviors predict paid conversion. Here's our exact onboarding system, screen by screen: reverse trials, deliberately hard activation, intentional friction, and the data behind each choice.

Joseph Lee
Joseph LeeSep 1, 2026
The rise of AI demo agents, a founder's take on new B2B SaaS demo motion

AI Demo Agents: A Founder's POV On New B2B SaaS Demo Motion

TL;DR: B2B buyers don't want to fill a form and wait for a rep — they want product clarity now. AI demo agents close that gap by guiding buyers through your product before sales gets involved. The category is splitting into two approaches: curated agents (grounded on approved demos and content, the approach behind Supademo's AI Demo Agent) and live agents (controlling a real browser in real time). The right choice depends on how much narrative control you need.

Joseph Lee
Joseph LeeMay 11, 2026