Co-Founder & CEO
Joseph is the CEO and co-founder of Supademo, building AI-driven interactive demo tooling used by 200,000+ founders, marketers, and operators to accelerate product understanding and sales. He’s a two-time startup founder passionate about zero-to-one product building and remote-first company culture.
Cold outbound is getting brutal. Here's the exact workflow I use to turn one master demo into hundreds of personalized product demos with dynamic variables, AI voice cloning, and one Claude prompt.
Six teams, one house in Toronto, 48 hours. A candid look at Supademo’s first internal hackathon: everything we shipped, what surprised me, and why we’re now doing it every quarter.
Supademo’s June 2026 product updates: Voiceovers 2.0 with expressive mode, Command K search, a redesigned dashboard, unified Workspace Settings, and a new Seismic integration.
You can vibe-code a product demo with Claude Code, Remotion, and HyperFrames... but should you?
SaaS is about to change forever. Here are four shifts every founder needs to understand in 2026, and how to position your product before competitors catch on.
Supademo’s May 2026 product updates: unlimited free 4K recording, Showcases 2.0, pronunciation dictionaries, faster AI Demo Agents, and more.
The "book a demo" form is broken. Here's how I built an AI demo agent that runs agentic demos, qualifies buyers, and books meetings , while my team sleeps.
The real tradeoffs between raising venture capital and bootstrapping your startup in the age of AI - from a founder who has done both.
Compare the best Storylane alternatives in 2026. See features, pricing, and comparison tables for Supademo, Navattic, Walnut, Arcade, and Reprise.
Is AI killing SaaS? A founder scaling to mid-7-figures ARR explains which SaaS companies will die, which will thrive, and how to build defensibility in the age of AI.
TL;DR: B2B buyers don't want to fill a form and wait for a rep — they want product clarity now. AI demo agents close that gap by guiding buyers through your product before sales gets involved. The category is splitting into two approaches: curated agents (grounded on approved demos and content, the approach behind Supademo's AI Demo Agent) and live agents (controlling a real browser in real time). The right choice depends on how much narrative control you need.
I lost 90% of revenue at my first company. The insight from that failure became Supademo. Here's why the demo is now GTM infrastructure for 200,000 users.
Getting the first 100 SaaS customers is about capturing demand that already exists, reducing friction for buyers, and showing up where your users already spend time.
Discover April's biggest updates including lead and account analytics, offline demos, Supademo MCP, Route Hub, webhooks, and AI Demo Agents.
Learn how to validate startup ideas fast with customer discovery, demand testing, low-fidelity offers, and go/no-go signals before you build.
A tactical 3-phase SaaS growth playbook covering SEO, founder-led distribution, and product-led loops that helped Supademo reach 200K users and $3M ARR.
Supademo MCP gives AI agents access to your Supademo workspace so you can update hotspots, rewrite voiceovers, replace steps, generate trackable links, and scale demo workflows faster.
Meet RouteHub in Supademo. Personalize demos, qualify visitors, route buyers to the right content, and track every path with one smart link.
Learn how to start a SaaS in 2026, validate demand, get your first customers, build a growth engine, and reach $1M ARR faster.
Three tactics we use daily , from rebuilding our website to shipping onboarding experiments to building a full learning academy in a week.
Explore features like the timeline video hotspots, new workspace defaults, and AI enhancement in the extension.
A step-by-step guide to planning, recording, and launching a SaaS product demo using AI, from a team that's helped 150,000+ marketers and founders create demos.
In the market for a better interactive demo solution? Use this comprehensive guide to discover the leading 5 Navattic alternatives and competitors. Understand how interactive product demos can help...
This article will walk you through how to create an effective Figma prototype walkthrough. In just a few minutes, you can supercharge your existing Figma screens by turning them into an interactive...
The full story of building Freshline to $3M in revenue, losing 90% of it overnight, and using those lessons to build Supademo to mid-7-figures in ARR.
In the market for a better interactive demo solution? Use this comprehensive guide to discover the leading 8 Arcade alternatives and competitors.
We analyzed thousands of demos to find the benchmarks that matter. Learn step counts, completion rates, and copy patterns that top-performing demos share.