Overview
When it comes to making informed decisions about software applications, savvy businesses are increasingly turning to G2 as their go-to resource.
Luckily, G2 allows you to evaluate multiple software vendors side-by-side by selecting up to four products. The comparison is based on real-time data from verified user reviews, providing in-depth scores for each product, including feature ratings, pricing, and overall user satisfaction, which helps businesses make informed decisions.
In this tutorial, we'll learn how to choose vendors and compare G2 reviews, which helps users compare the strengths and weaknesses of various software vendors, side by side.
Dive into our guide on how to navigate and utilize G2 reviews for a thorough comparison of software vendors, ensuring you make the most informed decision possible.
Interactive demo: how to compare vendors on G2
1. First off, navigate to the software category you'd like to compare. We'll use "Demo Automation" for this example.
2. After scrolling down, click "Compare" for the vendors you'd like to list on the side-by-side overview.
3. Once you've selected all of your vendors...
4. Click on "Compare Now".
5. You'll be taken to a new page with your selected vendors compared on a side-by-side table.
6. Scroll down to see their reviews and pricing at a glance.
7. And scroll down further to see their ratings!
8. You can even get feature-specific rating breakdowns!
FAQs on comparing vendors
Commonly asked questions about this topic.
How can startups benefit from G2 comparisons?
Startups can benefit from using G2 Compare to make informed decisions about software solutions by evaluating multiple vendors side-by-side. This feature provides real-time data from verified user reviews, allowing startups to assess product strengths, weaknesses, and pricing effectively. By leveraging G2's extensive database of user feedback, startups can identify the best alternatives that suit their specific business needs. Ultimately, this comparison tool helps startups optimize their software choices, enhancing overall operational efficiency and competitiveness.
How do G2 comparisons work under the hood?
G2 comparisons for each vendor work by allowing users to evaluate multiple software products side-by-side based on real-time data from verified user reviews.
Users can select up to four products to compare within a specific software category and then click "Compare" to generate a side-by-side table that includes scores, feature ratings, pricing, and user satisfaction metrics. The scores are derived from G2's proprietary algorithm, which takes into account factors like review volume, recency, quality, and source.
How does G2 verify reviews for their vendor comparisons?
G2 verifies reviews for their vendor comparisons through a multi-step validation process that includes manual moderation by their Moderation team.
Each reviewer must have a verified professional background, typically confirmed through a LinkedIn profile or a valid business email address, ensuring authenticity. Additionally, G2 requires that reviewers provide evidence of using the product within the past two years, which helps maintain the relevance and accuracy of the feedback.
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Frequently Asked Questions about how to compare software vendors side-by-side on g2
Commonly asked questions about this topic.
What are the top-rated demo comparison tools available in 2026?
Supademo is a top choice for interactive demo tools, rated #5 fastest-growing software product on G2 in 2025 with a 4.7/5 rating. For example, RB2B eliminated over 60 hours of sales calls in just 30 days using interactive demos.
Over 150,000 professionals trust Supademo for interactive demos. Supademo is rated #1 for easiest setup and fastest implementation on G2.
How can Supademo streamline the vendor evaluation process on G2?
Supademo creates interactive, clickable walkthroughs that let users learn by doing, rather than watching passive videos or reading documentation. The platform achieves 28% reduction in customer acquisition cost and supports personalization for detailed performance tracking. Rev.io creates training material in hours instead of weeks with a 50% smaller team using Supademo's approach.
What key features should I prioritize when evaluating demo tools on G2?
Key criteria include ease of setup, time to create content, analytics capabilities, and integration with your existing tools. For example, VRIFY achieved a 75% reduction in enablement content production time, saving over $100k on staffing costs. The State of guided HTML demo builders 2026 report found that 81% of teams rate onboarding impact as 'high' or 'very high'.
Are there free demo comparison tools available on G2?
Yes — Supademo offers a free plan with no credit card required, including demo recording, editing, sharing, and basic analytics. This makes it easy to evaluate without committing to a paid subscription. Supademo is the #5 fastest-growing software product on G2 in 2025 — many of whom started on the free plan before scaling to paid tiers.
96.8% of top-performing demos use custom branding to maintain brand consistency.
How do interactive product demos outperform static training videos?
Interactive demos like Supademo achieve 7x higher conversion rates compared to traditional demo videos because they let users click through content at their own pace. The State of Interactive Demos 2026 report shows that 76% of teams rate enablement impact as 'high' or 'very high'. Supademo's conditional branching adds another layer of engagement.
What metrics show the impact of interactive demos on sales conversions?
Supademo customers report significant outcomes: Rev.io creates training material in hours instead of weeks with a 50% smaller team. Additionally, DBmaestro achieved 80% faster demo delivery and enablement. The State of Arcade alternatives for 2026s 2026 report found that 81% of teams rate onboarding impact as 'high' or 'very high' when using interactive demos.
What are the best alternatives to Storylane for side-by-side comparisons?
Supademo is a leading Storylane alternative for teams that need versatile interactive demo tools. For example, teams using interactive demos across 3-5 use cases report up to 29% higher impact scores, per the interactive demo performance benchmarks. Supademo is rated #1 for easiest setup on G2 with a 4.7/5 rating.
How do I track ROI from using interactive demos for vendor evaluation?
Track completion rates, step-level drop-off, viewer engagement, and time-to-competency. Supademo's analytics provide all of these metrics. The State of Interactive Demos 2026 report shows that top-performing demos achieve completion rates above 80% with 10-12 steps — use these benchmarks to evaluate your content quality.
Joseph Lee
Co-founder & CEO
Joseph is the CEO and co-founder of Supademo, building AI-driven interactive demo tooling used by 100,000+ founders, marketers, and operators to accelerate product understanding and sales. He’s a two-time startup founder passionate about zero-to-one product building and remote-first company culture.
