Navattic vs. Walnut vs. Supademo: Demo Automation Comparison

Navattic, Walnut and Supademo can all produce interactive demos; the split is who they're built for. Walnut leans into enterprise sales and presales, Navattic into website-led marketing, and Supademo into demos reused across the customer lifecycle.

Quick verdict

• Choose Navattic if marketing owns your demos and they run on the website or in ABM plays, and you value Base-plan features like identifying accounts, running A/B tests and reporting pipeline impact.
• Choose Supademo if the demos sales uses also need to work for onboarding, training and enablement: one library covers screenshot, video, HTML, sandbox, Figma, desktop and mobile, guided HTML starts with a single creator on Business rather than a seat bundle, and buyers can be qualified by a self-serve AI Demo Agent.
• Choose Walnut if enterprise sales or presales is your main motion and you need prospect personalization, sandbox demos and Digital Sales Rooms. Ignite starts at $575/month, with sandbox and personalization on Accelerate at $1,550/month, both billed annually.

We build Supademo and compete with every tool here. We judged them on the same criteria, checked prices in October 2026, and say plainly when a competitor is the better pick.

Feature Comparison: Navattic vs. Walnut vs. Supademo

Interactive Demo Builder

Every platform here can build an interactive demo, so that's not the deciding question. What matters is which formats each one prioritizes, how they're packaged, and where the finished content can be reused.

• Navattic's roots are in web and HTML capture. Base ($500/month) unlocks unlimited HTML demos; sandbox demos require Growth ($1,200/month).
• Walnut is more enterprise sales-oriented. Its current platform combines interactive demos with AI-powered creation, prospect personalization, sandbox demos, Sales & Customer Hub Playlists, Digital Sales Rooms, CRM integrations, and AI-powered analytics. Sandbox demos and prospect personalization are included on Accelerate at $1,550/month, billed annually.
• Supademo differentiates on breadth and reuse rather than claiming the other tools support only one format. Teams can create screenshot, guided HTML, sandbox, video and screen-recording, mobile, desktop, and prototype-based experiences in one library, then reuse those assets in Showcases, Demo Hubs, onboarding, training, support, sales, and marketing workflows.

That breadth matters most when demos are not owned by one GTM team or one website use case. Supademo's focus is giving multiple teams one shared product-experience system rather than forcing separate tools for interactive demos, video, training content, and in-app education.

AI demo agents: Navattic vs. Walnut vs. Supademo

AI is moving beyond helping teams create demos. Navattic and Supademo now also use AI to engage buyers directly, but their approaches differ.

• Navattic Agents: extend Navattic's GTM demo workflow with AI agents that help buyers explore product experiences and move through discovery without waiting for a live rep. This fits naturally with Navattic's broader focus on website, marketing, sales, and presales demo automation.
• Walnut: has expanded its AI layer through AI-powered demo creation, editing, personalization, and analytics. Its current product is more focused on using AI to operate and improve demo workflows than on a dedicated buyer-facing AI demo agent.
• Supademo AI Demo Agents: add a conversational, buyer-facing layer on top of the demo library teams already build in Supademo. Agents can conduct discovery, answer product questions, qualify buyers, surface approved interactive demos, videos, decks, pricing, case studies, and other content, then hand higher-intent buyers to sales with conversation context.

Try Supademo's live AI demo agent below:

AI Demo Agents are available as a self-serve, usage-based add-on for paid Supademo plans from Scale onward. Every workspace starts with 1,500 free credits, or roughly 75 typical demo calls, and prepaid credits do not expire.

Lightspeed already uses Supademo's AI answers and agents to provide immediate, chat-based help inside demos, alongside sandbox experiences, branching, and RouteHub-based content delivery.

Analytics

All three platforms now offer meaningful demo analytics, so the shape of a dashboard is not a major differentiator. Navattic tracks demo engagement and account-level intent, Walnut adds funnel analysis and conversational AI insights on higher tiers, and Supademo tracks views, completion, step-level drop-off, CTA activity, and account-level behavior, with analytics Q&A available through AI Command and MCP.

Pricing Comparisons: Navattic vs. Walnut vs. Supademo

The real pricing question is not simply what each tool costs, but which capabilities you unlock at each tier.

At a glance

• Navattic — Free; Base is $500/month for five seats and adds unlimited HTML demos, integrations, MCP, account identification, and A/B testing. Growth is $1,200/month for 10 seats and adds sandbox demos, sales integrations, translation, custom domains, and SSO.
• Walnut — Ignite starts at $575/month billed annually. Accelerate is $1,550/month and adds sandbox demos, prospect personalization, advanced analytics, and SSO. Scale is custom-priced.
• Supademo — Scale is $38/creator/month billed annually and already includes branching, dynamic variables, advanced analytics, custom branding, custom domains, trackable links, Showcases, Demo Hubs, AI Command, MCP, AI voiceovers, and translation. Business is $199/month and adds guided HTML demos; Growth is $350/month for five creators and adds sandbox demos, AI voice cloning, and white-glove onboarding.

What Supademo Scale includes

At $38/creator/month billed annually, Supademo Scale includes:

• Personalization — branching, dynamic variables, and custom branding.
• Distribution — custom domains, trackable links, embeds, Showcases, and Demo Hubs.
• Analytics — advanced engagement and conversion insights.
• AI — AI Command, MCP, AI voiceovers, translation, and AI text generation.
• Format breadth — screenshot, video, desktop, and Figma prototype-based experiences.

Two capabilities are packaged differently across the three tools. Supademo includes guided HTML demos from Business at $199/month for one creator, and sandbox demos on Growth at $350/month for five creators.

DBmaestro uses Supademo for a 100+-step sandbox demo environment that replaced traditional demo VMs. The team has created 30+ interactive demos and reports 80% faster demo creation.

“Supademo is proving to be a game-changer for pre-sales, sales, and partner enablement.” — Yaniv Yehuda, Founder & CPO, DBmaestro

Trade-offs by tool

• Navattic: Offline demos wait for Enterprise; sandbox demos, translation and custom domains come only with the 10-seat Growth plan; Navattic Agents need a quote.
• Walnut: Contracts are annual only and there's no free plan or trial; sandbox demos and prospect personalization need Accelerate ($1,550/month); and its AI centers on building and analyzing demos rather than a dedicated buyer-facing agent.
• Supademo: Fewer native integrations than Navattic (eight are listed), sandbox demos only from Growth, and HTML editing from Business upward.

Further reading: Explore 7 noteworthy Navattic alternatives

Further reading: Explore the Walnut comparison

What multi-team use looks like in practice

Marketing and lead generation: beehiiv reports roughly 20% demo-view-to-signup conversion, with free-to-paid conversion about 50% higher than sitewide. Read the beehiiv case study.

Training and customer education: Bullhorn cut course-creation time by 50%, increased learner engagement by 20%, and required zero developer or design resources. Read the Bullhorn case study.

Rev.io reduced training-content creation time by 80% and maintained the same output with a 50% smaller team. Its team can update individual parts of training content as the product changes instead of rebuilding entire assets. Read the Rev.io case study.

Want to build your first interactive demo? Start here.