Mixpanel Interactive Demo
Explore a demo of Mixpanel, an advanced analytics platform that helps businesses improve user engagement and retention.
What is Mixpanel?
Mixpanel is a product analytics platform that helps teams understand how users interact with their digital products. Founded in 2009 and headquartered in San Francisco, Mixpanel is used by over 8,000 companies including Uber, Twitter, and Ancestry to measure feature adoption, funnel conversion, retention, and user journeys.
Unlike page-view-based tools like Google Analytics, Mixpanel is built around events — discrete actions users take in your product, such as clicking a button, completing a purchase, or reaching a milestone. This event-driven model makes it possible to answer detailed questions like 'What percentage of users who signed up in January completed onboarding within 7 days?'
Mixpanel's core reports include Funnels (drop-off analysis), Retention (cohort tracking), Flows (user path visualization), and Insights (custom metrics). The platform supports SQL-based queries for advanced analysis and integrates with data warehouses like Snowflake and BigQuery.
How to get started with Mixpanel
- 1
Create a Mixpanel project
Sign up at mixpanel.com — the free plan supports up to 20M events/month. Create a project for each product or environment (e.g. production, staging).
- 2
Install the SDK or send events via API
Add Mixpanel's JavaScript, iOS, Android, or server-side SDK to your product. Define the key events you want to track — signups, logins, feature usage, purchases — and add them to your codebase.
- 3
Define your tracking plan
Create a spreadsheet or use Mixpanel's Lexicon to document every event and property you're tracking. A consistent naming convention (e.g. snake_case verbs) prevents data chaos as your team grows.
- 4
Build your first funnel
In the Funnels report, add the sequence of events that represent your core user journey — from signup to activation to key action. Analyze where users drop off and segment by user properties.
- 5
Set up a retention report
In Retention, define the initial event (e.g. signup) and the return event (e.g. core feature use). Analyze Day 1, Day 7, and Day 30 retention by cohort to identify where your product is losing users.
Explore more Mixpanel guides
Step-by-step interactive demos and tutorials for Mixpanel.
Who is Mixpanel most useful for?
Product managers and growth teams who need to understand which features drive engagement and retention. You can use Supademo to build interactive walkthroughs of how your Mixpanel dashboards are set up, helping new PMs get up to speed on your analytics stack without live training.
Data analysts who need to answer nuanced behavioral questions beyond what standard web analytics tools can answer. Pair Supademo with Mixpanel to create tutorials showing your team how to build specific report types — reducing ad hoc requests and empowering self-serve analytics.
Engineering teams who instrument events and maintain the tracking plan. Use Supademo to document exactly how your event taxonomy is structured and share it with new engineers or contractors joining the team.
Marketing and lifecycle teams measuring campaign impact on activation, conversion, and retention. Embed a Supademo in your team wiki to demonstrate how to use Mixpanel's cohort analysis to evaluate campaign performance.
Looking for alternatives to Mixpanel?
Here are four tools worth evaluating depending on your needs.
GA4 is free and deeply integrated with Google's ad ecosystem. Less powerful for product analytics than Mixpanel but hard to beat for marketing attribution and web traffic analysis.
View demo →
A self-hostable, open-source alternative with session recordings and feature flags built in. Great for privacy-conscious teams or those who want full data ownership.
View demo →
Mixpanel's closest competitor with similar event-based tracking and a generous free tier. Amplitude's North Star framework and behavioral cohorts are particularly strong.
Automatically captures all user interactions without requiring event instrumentation upfront. Useful for retroactive analysis but can create data quality challenges at scale.
FAQs on Mixpanel
Commonly asked questions about Mixpanel. Have more? Reach out and our team will be happy to help.
Is Mixpanel free to use?
Yes. Mixpanel's free plan supports up to 20 million events per month, unlimited users, and 90 days of data history. Paid plans start at $28/month and add longer data retention, advanced reports, and more project seats.
What is the difference between Mixpanel and Google Analytics?
Google Analytics is page-view-centric and optimized for marketing attribution and traffic analysis. Mixpanel is event-centric and built for product analytics — understanding what users do inside your product, not just how they arrive.
Does Mixpanel track individual users?
Yes. Mixpanel identifies users with a unique ID and builds a profile of their actions over time. You can segment reports by user properties (plan type, location, signup date) and analyze cohorts of users with similar characteristics.
How does Mixpanel handle GDPR and privacy?
Mixpanel is GDPR compliant and supports data subject deletion requests. You can anonymize user data, set data retention policies, and configure the SDK to prevent IP address collection. EU data can be stored in EU-based infrastructure.
Can Mixpanel connect to a data warehouse?
Yes. Mixpanel supports data pipelines to and from Snowflake, BigQuery, and Redshift. You can export raw event data for custom analysis or import data from your warehouse to enrich Mixpanel profiles.
How long does it take to set up Mixpanel?
Basic setup — installing the SDK and tracking your first events — takes a few hours. Building a complete tracking plan with funnels, retention reports, and dashboards typically takes 1-2 weeks depending on your product's complexity.
What are Mixpanel properties and how are they different from events?
Events are actions users take (e.g. 'Clicked Button'). Properties are metadata attached to those events (e.g. button_name: 'Upgrade'). User properties are attributes stored on the user profile (e.g. plan: 'Pro'). Together, they enable precise segmentation.
Can I do A/B testing in Mixpanel?
Mixpanel doesn't run A/B tests natively, but it's a common analysis destination for experiment results. You can send an experiment_group property with your events and segment reports to compare behavior between control and treatment groups.