Demo Automation Playbooks

Learn the fundamentals of demo automation and its role in improving marketing, sales, and customer success team operations.

AI Demo Agents: A Founder's POV On New B2B SaaS Demo Motion

TL;DR: B2B buyers don't want to fill a form and wait for a rep — they want product clarity now. AI demo agents close that gap by guiding buyers through your product before sales gets involved. The category is splitting into two approaches: curated agents (grounded on approved demos and content, the approach behind Supademo's AI Demo Agent) and live agents (controlling a real browser in real time). The right choice depends on how much narrative control you need.

Joseph LeeMay 11, 2026

Best AI Demo Agent Tools in 2026: A Buyer's Field Guide

AI demo agents are not just chatbots with better copy. They are emerging because B2B buyers want to see, compare, and validate products before they speak to sales. That shift creates a hard problem for GTM teams. Your reps cannot be available for every late-night visitor, international buyer, SMB account, or repeat product question. But forcing every high-intent prospect into a static “Book a demo” flow slows evaluation and leaks intent. AI demo agents solve this by combining qualification, product education, and demo delivery in one experience. The catch: vendors take very different approaches. Some orchestrate approved demos and sales assets. Others let AI navigate a product environment live.

Narayani IyearMay 4, 2026

How to Create Demos Without Engineering (101 Guide)

How to Create Demos Without Engineering (A Guide)

Learn how to create product demos without engineering. Compare capture methods, follow a step-by-step workflow, and ship your first demo in minutes.

Narayani IyearApr 29, 2026

interactive demo software: a buyer's guide

10 Best Interactive Product Demo Software: Buyer's Guide

In the fast-paced world of sales and marketing, capturing the attention of prospective customers is a challenging feat. That's why interactive demo software tools have emerged as game-changing...

Narayani Iyear & Rachel WittApr 9, 2026

Click-Through Demos: What They Are & Best Tools

Your prospect just watched a 4-minute product video. They liked what they saw. But they still have no idea what it feels like to use your product. That gap between watching and experiencing is where deals stall. According to Gartner, 75% of B2B purchasers now prefer a rep-free sales experience. They want to get their hands on your product before they talk to anyone. But free trials lose 70% of new users in the first week because there's no guided path to the value.

Narayani IyearApr 7, 2026