The rise of AI demo agents, a founder's take on new B2B SaaS demo motion

AI Demo Agents: A Founder's POV On New B2B SaaS Demo Motion

TL;DR: B2B buyers don't want to fill a form and wait for a rep — they want product clarity now. AI demo agents close that gap by guiding buyers through your product before sales gets involved. The category is splitting into two approaches: curated agents (grounded on approved demos and content, the approach behind Supademo's AI Demo Agent) and live agents (controlling a real browser in real time). The right choice depends on how much narrative control you need.

Joseph Lee
Joseph LeeMay 11, 2026
How to Make a SaaS Product Demo Video With AI

How to Make a SaaS Product Demo Video With AI

A step-by-step guide to planning, recording, and launching a SaaS product demo using AI, from a team that's helped 150,000+ marketers and founders create demos.

Joseph Lee
Joseph LeeMar 31, 2026