Behind-the-scenes stories, lessons, and strategies from building a multi-million dollar SaaS, straight from Supademo's founders.
We grew Supademo past $4 million ARR and 200,000 users, then analyzed 20,000+ signups to find which behaviors predict paid conversion. Here's our exact onboarding system, screen by screen: reverse trials, deliberately hard activation, intentional friction, and the data behind each choice.
One Reddit post got over 11,000 views in a day and hundreds of signups. Here is the exact system I used to get Supademo's first 100 customers from Reddit, for free.
Cold outbound is getting brutal. Here's the exact workflow I use to turn one master demo into hundreds of personalized product demos with dynamic variables, AI voice cloning, and one Claude prompt.
Six teams, one house in Toronto, 48 hours. A candid look at Supademo’s first internal hackathon: everything we shipped, what surprised me, and why we’re now doing it every quarter.
SaaS is about to change forever. Here are four shifts every founder needs to understand in 2026, and how to position your product before competitors catch on.
The "book a demo" form is broken. Here's how I built an AI demo agent that runs agentic demos, qualifies buyers, and books meetings , while my team sleeps.
The real tradeoffs between raising venture capital and bootstrapping your startup in the age of AI - from a founder who has done both.
Is AI killing SaaS? A founder scaling to mid-7-figures ARR explains which SaaS companies will die, which will thrive, and how to build defensibility in the age of AI.
TL;DR: B2B buyers don't want to fill a form and wait for a rep — they want product clarity now. AI demo agents close that gap by guiding buyers through your product before sales gets involved. The category is splitting into two approaches: curated agents (grounded on approved demos and content, the approach behind Supademo's AI Demo Agent) and live agents (controlling a real browser in real time). The right choice depends on how much narrative control you need.
I lost 90% of revenue at my first company. The insight from that failure became Supademo. Here's why the demo is now GTM infrastructure for 200,000 users.
Getting the first 100 SaaS customers is about capturing demand that already exists, reducing friction for buyers, and showing up where your users already spend time.
Learn how to validate startup ideas fast with customer discovery, demand testing, low-fidelity offers, and go/no-go signals before you build.
A tactical 3-phase SaaS growth playbook covering SEO, founder-led distribution, and product-led loops that helped Supademo reach 200K users and $3M ARR.
Learn how to start a SaaS in 2026, validate demand, get your first customers, build a growth engine, and reach $1M ARR faster.
Three tactics we use daily , from rebuilding our website to shipping onboarding experiments to building a full learning academy in a week.
A step-by-step guide to planning, recording, and launching a SaaS product demo using AI, from a team that's helped 150,000+ marketers and founders create demos.
The full story of building Freshline to $3M in revenue, losing 90% of it overnight, and using those lessons to build Supademo to mid-7-figures in ARR.
