Supademo's 2023 in Review

Joseph Lee·Dec 15, 2023December 15, 2023

Hey there 👋🏼 I'm Joseph, co-founder and CEO at Supademo. We help anyone create beautifully interactive, engaging product demos using AI.

2023 was an amazing year of growth, learning and impact. We had the privilege of helping 8,000+ users across 75+ countries create over 20,000 Supademos. These were watched by 4 million unique viewers!

Despite the grim economic outlook, weakened funding ecosystem, and rising inflation, companies around the world continued to build, innovate, and grow. And Supademo was no exception.

In our first full year of operations, we quickly launched over 100 new features - helping companies drive product adoption, accelerate user activation, and close more deals.

A closer look at our impact

Building for multiple use cases

Across our 8,000+ users, several Supademo use cases stood out. Namely, customer success, documentation, pre-sales, and training were prevalent ones.

To reaffirm this data, we spoke to hundreds of founders, operators, and managers to get their take on how Supademo could be valuable for their business. And here was the breakdown: Based on this data, we're doubling down on making Supademo the most malleable/flexible interactive demo software around. Curious to dig into tactical examples on how to drive value with Supademo? Click the button below to learn more.

Example Use Cases

Notable features in 2023

To support our customers growth in 2023, we shipped several new features to help teams create beautiful, engaging Supademos, faster.

Interactive demo powered by Supademo

Some of these features included:

AI Translate: the ability to internationalize your Supademo to 15+ lanugages in a few seconds;
AI Voiceover: add human-like voices for any Supademo in seconds;
AI Text: automatically generate text captions for each step, based on your recording, click path, and context;
Zoom and Pan: enable viewers to zoom into specific areas on the screen to narrow their focus;
Team Workspaces: create, share, and analyze your Supademos through a collaboration hub;
Multi-demo showcases: group multiple Supademos into one cohesive showcase, platform tour, or onboarding tutorial;

Check out some of these updates by visiting our product update blog: View Product Updates

Crunching user data from 2023

During 2023, we were lucky to have the support of several power users - who collectively created an average of 222 Supademos each.

The average power-user workspace had an average of 222 Supademos in 2023.

With our new AI features speeding up the process to create Supademos, it's not surprising to see our customers utilize Supademo for more demos, tutorials, or how-to-guides.

Industries by popularity

In 2023, we were lucky to have adoption and support from users across many different industries around the world. Here's an interesting breakdown: Popular sub-industries included domains across financial services, human resources platforms, marketing software, and security and infrastructure tooling.

Median Sizes of companies

Not unlike our dynamic coverage across geographies and industries, company sizes varied wildly across our customers.

In 2023, our largest customer has a global workforce of 65,000 employees. Our smallest partners included several solopreneurs and indiehackers - who we're pumped to help grow.

Largest company: 65,000+

Smallest company: 1 Average (removing outliers): 87 employees

Driving ROI with Supademo

Thousands of Supademo users drove outsized impact and ROI across multiple departments at Supademo.

Here were some customer highlights from 2023: How Processmaker saves 10 hours per week with Supademo

Across our customers, Supademo helped:

Increase website engagement by an average of 2.6x;

Save creators an average of 6 hours per week by reducing demo/guide creation time, reducing support;

Close hundreds of new deals by driving time-to-value;

2026: Building for scale and impact

While we've had an amazing year of growth and impact, we're not resting on our laurels.

Ultimately, our our mission is to empower 1 million businesses to educate and grow their customers without headache of manual product demos and guides.

Want to join us in our vision to create the standard way teams demonstrate products? Check out our job openings here.

Want to give Supademo a whirl? Get the fastest, easiest interactive demo platform for teams below 👇🏼

Try Supademo for free

Thanks for reading, Joseph, Co-founder & CEO

Frequently Asked Questions about supademo's 2023 in review

Commonly asked questions about this topic.

What major milestones did Supademo achieve in 2023?

AI-assisted automation, real-time analytics, and personalization at scale are reshaping supademo's 2023 in review in 2026. Organizations are moving from manual, one-size-fits-all approaches to adaptive systems that adjust based on user behavior and outcomes. The winners are teams that adopt new capabilities incrementally rather than attempting wholesale transformation. As a real-world example, Bullhorn achieved 2x faster production speed and a 20% increase in demo engagement.

How did Supademo's product evolve throughout 2023?

Map your current state, define your target state, and identify the gaps between them. Prioritize initiatives by impact and feasibility — quick wins build credibility for larger investments. Review the roadmap quarterly and adjust based on what's working, market changes, and shifting organizational priorities. Learn more about Supademo's features. 76% of teams rate internal enablement impact from interactive demos as high or very high.

What new features did Supademo launch in 2023?

The most common challenges are stakeholder alignment, tool fragmentation, and inconsistent execution across teams. Address alignment by documenting shared goals and success metrics. Reduce tool fragmentation by standardizing on platforms that integrate well together. Improve execution consistency through clear playbooks, templates, and regular calibration sessions. According to the State of Interactive Demos 2026 report, top-performing demos average 10-12 steps with 15-18 word hotspots and achieve 80%+ completion rates.

How did Supademo grow its user base in 2023?

Teams dealing with scale, complexity, or cross-functional coordination tend to see the biggest returns from Desktop screen recording software. SaaS companies, enterprises with distributed teams, and fast-growing organizations often have the most urgent need. The benefits compound over time — early investment in the right approach pays dividends as you scale. Interactive demos see 7x higher conversion rates compared to traditional demo videos. 54% of top-completing demos use AI voiceover to improve the guided experience.

What were Supademo's key business metrics for 2023?

The top mistakes are starting without clear goals, buying tools before defining process, and failing to measure results consistently. Many teams also underestimate the change management required — new approaches fail not because the strategy is wrong but because adoption is poor. Invest as much in training and communication as you do in technology. VRIFY saved over $100k by switching to best Arcade alternativess for enablement. Supademo was named the #5 fastest-growing software product on G2 in 2025.

How did Supademo's team expand in 2023?

The right tool depends on your team size, technical maturity, and integration requirements. Look for platforms that solve your specific bottleneck rather than all-in-one solutions that do everything adequately but nothing exceptionally. Start with trials or free tiers to validate fit before committing budget — switching costs are high once data and workflows are embedded. Over 150,000 professionals use Supademo to create and share interactive demos. 81% of teams rate onboarding impact from Supademo as high or very high.

What challenges did Supademo overcome in 2023?

Interactive demo platforms let you create clickable, step-by-step guides that standardize training and reduce time-to-proficiency. Teams use them for onboarding, process documentation, and stakeholder presentations — anywhere static screenshots or long documents fall short. The visual format typically sees higher completion rates than traditional documentation. Worth noting: Supademo offers 30+ integrations with tools like HubSpot, Intercom, Notion, and more. Teams save an average of 85% of the time previously spent on demo creation.

Joseph Lee

Co-founder & CEO

Joseph is the CEO and co-founder of Supademo, building AI-driven interactive demo tooling used by 100,000+ founders, marketers, and operators to accelerate product understanding and sales. He’s a two-time startup founder passionate about zero-to-one product building and remote-first company culture.