Personalize interactive demos with dynamic text, images, and tokens so each viewer sees relevant content tailored to them.
Dynamic variables let you inject custom content into an interactive demo using tokens like {{name}}, {{company}}, or {{role}}.
These values can be populated through URL parameters, or inputs collected inside the interactive demo itself, allowing you to personalize experiences without creating multiple versions.
Teams use dynamic variables to make interactive demos feel tailored and relevant for individual viewers, accounts, or personas.
They're especially useful for demo leave-behinds, outbound sales outreach, onboarding flows, showcases, and account-based motions where personalization improves engagement and conversion.
Discover how easy it is to personalize an interactive demo with text and visuals without duplicating demos.
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Commonly asked questions about Dynamic Variables. Have other questions? Reach out and our team will be happy to help.
Dynamic variables are tokens you add to your interactive demo content that get replaced with personalized values, such as names, companies, or roles, when viewers open the demo.
Dynamic variables can be populated through URL parameters, or by collecting inputs directly inside the interactive demo using forms.
Yes. Dynamic variables work in embedded interactive demos and across Showcases, and can also be used to dynamically swap images like logos based on viewer or account context.
